January 16th 2017: Hands-on testing of the latest equipment and technology by golf’s best brands, an exclusive preview of accessories and training aids plus instructional workshops by top golf teachers will highlight the 15th PGA Show Outdoor Demo Day, on Tuesday, Jan. 24, 2017, at the 42-acre practice facility of the Orange County National Golf Center and Lodge (OCN), in Winter Garden, Florida.

Thousands of PGA Professionals and invited golf industry professionals will preview the newest equipment, training aids and accessories from more than 100 top golf companies to create the world’s largest professional golf demo event. Throughout the day, golf teachers will be able to learn from some of the best in their field, when renowned PGA members and instructors David Leadbetter and 2011 PGA Teacher of the Year Mike Malaska present hands-on instructional workshops. Additionally, John Holmes, president of Atlas Turf, will conduct a workshop on turf playability, while GolfTEC will present a workshop on instruction technology.

Inventors of new golf training and teaching aids, accessories and equipment will be able to gauge the interest of more than 40,000 attending PGA Professionals and golf industry leaders from around the world at the Inventor’s Spotlight January 25-27 2017 during the PGA Merchandise Show.

Organized in partnership with the United Inventors Association (UIA), the Inventor’s Spotlight on the PGA Show floor showcases new golf and golf lifestyle-related products developed by independent inventors. In addition to the business networking opportunity provided by the PGA Show, Inventors Spotlight exhibitors also participate in the UIA Awards Program, where their products are reviewed and top inventions are awarded with one of three awards – Most Innovative Concept, Best Marketing, and the Pinnacle (Best in Show) – on Wednesday, Jan. 25, 2017, at 1:00 p.m. Judging will be conducted by UIA experts, who will be in attendance throughout the PGA Show to answer questions associated with taking an idea to the development, patenting, production and product distribution stage.

“The Inventor’s Spotlight has become a proven launching pad for new golf inventions to be seen by industry influencers and product development experts,” said PGA Merchandise Show Event Director Marc Simon. “In working with the United Inventors Association, we are pleased to provide a platform for inventors to introduce and demonstrate their golf-related innovations, receive feedback from leaders in the golf industry, and, potentially, secure new points of retail distribution."

The Golf Fitness, Wellness & Instruction area (formerly the FIT to WIN Pavilion) has been expanded and enhanced for the 2017 PGA Merchandise Show. More than 75 golf fitness, sports performance and instruction companies will exhibit in the expanded area to showcase the newest products and services that are related to golf and the resort fitness industry. The Club Spa & Fitness Association now joins TPI as presenting sponsors of the area, offering new insights to attendees and exhibitors. Accordingly, a full calendar of complimentary presentations and seminars, programmed by TPI, are scheduled. In addition, the Atwood Group will offer new complimentary consultative appointments to help PGA Professionals better integrate fitness at their golf clubs, resorts and destinations.

The PGA Show Golf Fitness, Wellness and Instruction area, located in the PGA Show Equipment Hall, is one of several interactive PGA Show Floor destinations among the exciting exhibits offered by more than 1,000 top golf companies and brands at the 64th PGA Merchandise Show in the Orange County Convention Center.

Top golf destinations, travel and tour services, and travel products will be featured in the 2017 PGA Merchandise Show Golf Travel Pavilion, Jan. 25-27, at the Orange County Convention Center in Orlando, Fla.

The PGA Show Golf Travel Pavilion, located on the PGA Show floor in the #3200-#3600 aisles, features popular golf destinations, including Ireland, Scotland, France, Thailand, South Africa and the Dominican Republic, among others. Additionally, PGA Professionals will have access to golf travel services from companies such as Premier Golf, Haversham & Baker, Rovos Rail, Traveling the Fairways and more. Hundreds of golf travel products can be found in the PGA Show Travel Pavilion and throughout exhibits from more than 1,000 participating companies and brands on the PGA Show floor.

“PGA Professionals provide expert insight and planning for golf travel around the world,” said PGA Merchandise Show Event Director Marc Simon. “The PGA Show Golf Travel Pavilion provides convenient access to a multitude of top destinations, products and services that will provide an exciting and rich golf experience at premier golf destinations.”

The Tourism Ireland and VisitScotland exhibits have long been mainstays of the PGA Show Golf Travel Pavilion and feature multiple golf destinations, tourism attractions and travel services.

“We have exhibited in the PGA Show Travel Pavilion for many years and regularly support the attendance of a wide range of golf tourism businesses in Scotland, including golf resorts, accommodation providers and tour operators,” said Alan Grant, Senior Golf Manager for Visit Scotland. “They all see it as a valuable way of maintaining existing relationships with their key contacts from around the world, but also an excellent opportunity to promote the benefits of Scotland, the Home of Golf, to new audiences each year at the PGA Show.”

DEMO DAY - PARTICIPATING BRANDS
4D Motion Sports	Garmin USA	Popticals Tee
adidas Sport Eyewear	Golf Bike	Power Tee
Aerotech Golf	Golf Channel	PrideSports
Air2G2	Golf Pride Grips/Eaton Corp	Pukka Inc
Alignment Pro	Golf Skate Caddy	Pure Grips
Back9Beverages/Swing Oil	Golf Swing Shirt	Putting Stroke Solution
Ben Hogan Golf Equipment Co.	GolfBoard	Putting Stroke Teacher
Best of Bikes	GolfStix	Range Cart
Bettinardi Golf	Golf Range Association of America	Srixon/Cleveland Golf
Big Max Golf USA Inc	Graphite Design International	SKECHERS
BodiTrak Sports	Haraken Co., Ltd.	SKIN Sunscreen
Bushnell Golf	Hole in 1 Drinks, Inc.	SkyGolf
Callaway Golf	HONMA Golf	Southern Tide
Certifresh Cigar	Iceblock Puttter	StringRods
CHAMP/MacNeill Engineering	International Clubmakers Guild	Superior Enclosures
Clicgear USA	Incrediwear	SuperSpeed Golf, LLC.
Cobra Puma Golf	John Deere	SuperStroke Tigershark
CSMD International Limited	Knuth Golf	Swing Coach
Cure Putters	Lifeaid Beverage Co.	Synthetic Turf International LLC
David Leadbetter Academy	Links Choice	TaylorMade-adidas Golf
EPON Golf USA	Maui Jim Inc	The Perfect Putter LLC
Epson America	Meadowcraft Inc.	Titleist
Ernest Sports	MGI Golf	ToughLie 360
Fiberbuilt Manufacturing Inc.	Nikon Tee	Tour Edge Golf
FJ	Nippon Shaft	Tour Pro Tech
Flightscope	Oban Composites	Vox Golf
Folds of Honor	Odyssey Golf	Wilson Golf
Foresight Sports	Orange Whip Trainer	Wittek Golf Supply
FST Golf Shafts	PING	Yamaha Golf-Car Company
Fujikura Composites America Inc	PitchFix	Yonex
Game Golf Tee	Players Turf	Zero Friction LLC

INVENTOR'S SPOTLIGHT
Auto-Grip	Greeny S.L.	Sport Equipment Improvements
Cirrus Outdoors	Ligature Technologies	Swingshade Golf
Crosshairs Golf	Loft & Lie	The Greens Wizard
Fatt Matt	NeuroConnect Golf/Sport Enhancement Technology	The Swing Duke
DJS Enterprises	Pitch Grip Golf	United Inventors Assn
Golf Divot Simulator Apparatus	ProPutt USA	VM Golf
Golf Shoe Grabber	ShoeTips Golf	GOLFTENNGO

GOLF FITNESS, WELLNESS & INSTRUCTION PRESENTATION SCHEDULE
Wednesday, Jan. 25
10:30 a.m. - 11:15 a.m.	Practical Applications of Superflex Training for the Golfing Body, Dave Herman
11:30 a.m. - 12:15 p.m.	The Value of a Junior in a Long-Term Athletic Development Program, Matt Clay & Milo Bryant
1:30 p.m. - 2:15 p.m.	TPI Fitness and Medical Screen Contest, Sidney Silver
2:30 p.m. - 3:15 p.m.	A Practical Approach: Pre-Golf Warm-Up and On-Course Nutrition & Hydration Recommendations, Dillon Johnson
3:30 p.m. - 4:15 p.m.	Push Ups and Kettlebell Techniques for Distance Gains, and Engaging Your Membership, Padraig Dooley & Mitch Sadowsky
Thursday, Jan. 26
9:30 a.m. -10:15 a.m.	How Bruce Lee's Training Philosophy Influenced How I Train Golfers, Dr. Steven Lorick
10:30 a.m. - 11:15 a.m.	Yoga for Golf; an Interactive Approach - Katherine Roberts
11:30 a.m. - 12:15 p.m.	"GOLFleticism®" - Movement-Based, Multi-Sport and Multimodality Approach to Golf Training, Trevor Anderson
1:30 p.m. - 2:15 p.m.	Over-Under-Around: 3 Simple Moves Instant Gains in Your Swing, Brian Bradley
2:30 p.m. - 3:15 p.m.	Mindside Manifesto, Dr. Bhrett McCabe
3:30 p.m. - 4:15 p.m.	State of the Union Address on Golf Fitness, Wellness and Instruction, TPI Co-Founders Greg Rose and Dave Phillips
Friday, Jan. 27
9:30 a.m. -10:15 a.m.	Top Three Performance Enhancing Training Concepts, Jason Glass
10:30 a.m. - 11:15 a.m.	Warming Up To Golf: Comprehensive Pre-Play and Practice Warm-Up for Golfers Over 50, John D'amico
1:30 p.m. - 2:15 p.m.	Functional Exercise Progression for Common Swing Characteristics, Jason Lindsey & Lance Gill