August 20th 2010, New Delhi: The Professional Golf Tour of India (PGTI), the official sanctioning body of professional golf in India, today announced the signing of a key strategic partnership with LG. With this agreement, LG now comes on board the PGTI as the “Official Technology Partner”.

The announcement was made by Mr. L K Gupta, Chief Marketing Officer, LG India and Mr. Padamjit Sandhu, Director, PGTI.

Speaking at the announcement, Mr. L K Gupta, Chief Marketing Officer, LG India, said, “Globally LG is committed to premium sports and this is another step forward recognising PGTI as a premium body, we believe in talent and opportunity for brand to build itself. Supporting the growth of sports has always been a key focus area at LG. We have seen the consolidation and growth of professional golf in India over the last three years and are committed to partnering with the PGTI to take it to the next level. The PGTI is working with the right fundamental approach and we believe there is great potential and talent in the country. We will work closely with the PGTI to create better and stronger playing opportunities for professional golf in the region and are confident our partnership will add value. We look forward to exciting times with the PGTI over the years to come. LG is the leader in the technology space and PGTI is the premier body in golf.”

Mr. Padamjit Sandhu, Director, PGTI, said, “It has always been our endeavour to partner with organizations who bring depth of understanding & commitment to the table. We see synergies in thoughts and objectives with LG and are confident the LG - PGTI partnership will grow stronger over the years. We are proud to have LG come on board as the "Official Technology Partner", and I am confident that this partnership will add immense value to professional golf in India.” 

For 2010, LG will take on the Title rights for the flagship rupee 10 million prize purse PGTI year ending Tour Championship "LG Masters of PGTI" and the inaugural rupee 5 million prize purse Race to Ireland PGTI Pro-Am "LG Race to Ireland". LG will also be the official technology partner for the 2011 tri-sanctioned Euro 1.5 million prize purse European Tour event "Avantha Masters".