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June 2012, New Delhi: The power of adaptability now lies with the golfer as TaylorMade introduces its most versatile wedge in Golf, the ATV (All Terrain Versatility) Wedge. With a radically advanced sole design to handle a multitude of shots, TaylorMade’s revolutionary product overcomes a golf wedge’s traditional drawback of specializing only in a limited type of shots.

Developed after intensive research and extensive player testing, the ATV wedge’s versatility will now let golfers play all critical shot on chip, pitch, flop, explosion from sand, out of the rough, off a tight lie, all with a single wedge. The ATV Wedge has a new all-milled groove design and micro-texture across the face generates more spin. A novel Lamkin wedge grip extends farther down the shaft for improved traction when choking down.

Another interesting feature about ATV wedges is how the wedge’s bounce is determined by the golfer’s hands in relation to the clubhead. The ATW wedge is the first of its kind because it takes on different bounce angles depending on the type of shot the golfer is hitting.

Speaking about the collection, Mr. Ateet Gaur, Managing Director, TaylorMade-adidas Golf- South East Asia said “The TaylorMade Golf ATV wedge draws its flexibility from a unique sole design of which every curve, angle and edge serves a purpose in elevating the club’s versatility. This simplistic and effective approach to versatile wedge play is what makes the ATV Wedge a must have in the golf bags of professionals golfers and enthusiasts.”

The ATV Wedge is available in new Tour-Inspired shapes with a beautiful non-plated Tour Satin finish. Priced at Rs. 6000, the ATV Wedge is available at 4moles.com (CLICK TO BUY), all TaylorMade outlets, pro shops and multi branded golf outlets.