Coming Soon...


Something went wrong!
Please try again later.

Sports Betting Adds Muscle to Professional Women’s Golf

Posted by Admin 12 Jan 2022

Written by: Khushi Gupta


Golf was earlier referred to as ‘The Gentleman’s Game’ or even the ‘Game of the Elite’ as a luxury sport open to those who had social status, a respectable reputation and a belonging to an upper-class. Even though women started to play golf professionally over 120 years ago in 1894, it is, even in today’s date not parallel to men’s golf that grows in its popularity. Golf being referred to as a high-class sport, and not being as accessible as one might think it to be, still has a long way to go when it comes to breaking prejudices.


When one combines gambling with a sport, it adds a whole lot of value to it. There is excitement, incredible profits, even loss. What is more is that the sport attracts a great deal of entertainment value, cheap fun, a hobby for those who follow the game but are not able or interested in playing it and what we cannot forget, a chance to make money. When one combines all these things together, a sport automatically gains weight to its name, an increase in popularity and tons of engagement.


Online Betting on Sports


Ladies Professional Golf Association (LPGA), founded in 1950, consisted of mostly American women golfers that exceeded 98% of the players, but now it has taken under its wing almost every other nation and has spread to 5 major tournaments for elite female professional golfers. This very association has now struck a deal with IMG Arena Alliance programme, a London based sports betting service, that revolves around the axis of sports betting and sports content, helping with the live streaming and the distribution of data coming from various sport hubs.


This very deal will not only prove to be beneficial to LPGA, but will help uplift the name of Golf itself and popularise ‘women’s golf’ as it will reach more people. Just like the time when in 2020 the television viewership had increased by 21% in the LGPA Tour due to famous players such as Nelly Korda, Danielle Kang, Inbee Park, and many more playing at the LPGA, the deal with IMG Arena will help in a somewhat same increase in viewers and help expand its content reach. As LPGA puts on the forefront the best and the most breath-taking female golfers from all across the world, the deal with IMG Arena will provide them with an increase in ratings owing to IMG Arena’s vast network that includes an initial partnership with Bet365, BoyleSports and Tipsport which will only prove beneficial.

What was once referred to as ‘the gentleman’s game’ will not be walled-off to those who do not belong to the elite class and will push the participation of women in the sport.




After having covered more than 45,000 sports events and working with more than 470 sports books, Max Wright, the SVP Commercial of IMG Arena was “delighted to partner with the LPGA and boost the Golf Event Centre with another elite sports competition.” He adds: “Bringing women’s golf to the Event Centre has long been an ambition of IMG Arena. The LPGA Tour features some of the most talented athletes in the world and weekly tournaments of the finest quality, which will deliver a vast and compelling range of data-led sports betting content for operators and their players.”

Breaking News

  • General | January 23, 2022

    Shubhankar Tied For 2nd Place at the Abu Dhabi HSBC Championship

    Abu Dhabi HSBC Championship is one of the most famous golf championships in the whole world that the golf watchers wait impatiently to witness and each time never fails to celebrate its winners. Hosted Read More

  • Open | January 23, 2022

    The Winners of the SMBC Open Shock the Watchers with Their Game

    The SMBC Open being one of the greatest tournaments, Singapore was once again extremely happy to host it. Ross Tan, President of the Singapore Golf Association ecstatic about the tournament. Read More

  • Asian Tour | January 21, 2022

    Thai golfers gloriously outshined at the SMBC Singapore Open

    There is some exciting news from Sentosa Golf Club, Singapore where the tournament is going forward. The Thai players participating in the tournament are playing their A-game, which is a treat for spec Read More

  • General | January 20, 2022

    Akshay Bhatia, an Indian-origin 19 year old golfer, won the Korn Ferry Tour

    Akshay, a young Indian golfer, won the Bahamas Great Exuma Classic at Sandals Emerald Bay on the Korn Ferry Tour. Since the Tour's inception in 1990, he has become the third-youngest Read More

  • Popular News

  • Open | January 21, 2022

    Indian Golfers Look Forward to Playing Well at the SMBC Singapore Open

    We are here with yet another tournament, the SMBC Singapore Open. This one, in particular, gets excitement and some vigor into its watchers as the players compete yet again with each other Read More

  • LPGA | January 21, 2022

    A new LPGA regulation, makes it simpler for rising stars by welcoming non members

    There’s a rule change coming to the LPGA in 2022 that will make it easier for up-and-coming stars to get on a hot streak. LPGA regulations will now allow a non-member who finishes in the top Read More

  • Asian Tour | January 17, 2022

    The Singapore International Round 3: Chikkarangappa S. spectacularly secures rank 3rd

    Round 3 of The Singapore International has come to an end. The tournament in Singapore has taken up the pace as few golfers moved up the points table, While few struggled to make a mark. For India, Chi Read More

  • Asian Tour | January 17, 2022

    The Singapore International Round 2: Khalin Joshi magnificently finishes on T2

    The bars of excitement continue to grow high from the Tampines course. The score table on Day 2 went unstable today as few of the players climbed up while few slipped down the table. The spectators wer Read More

  • Hours